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Our
Strengths |
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We believe we have
distinct and different
competitive strengths in
each of our businesses,
including the following:
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Ability to execute
large and complex
projects on a turnkey
basis in a timely and
cost-effective manner |
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We undertake most of our
EPC and WTG projects on
a turnkey basis, in
which we provide
customized solutions
from conceptualization
to engineering and
manufacturing to
commissioning to meet
the specialized needs of
our public and private
sector clients. We have
in the past executed
projects on time or
prior to the scheduled
completion date. There
have been no instances
where our performance
guarantees have been
invoked by our clients.
Similarly, due to the
effectiveness of our
cost analysis
procedures, we generally
have been able to
predict the estimated
costs of our projects
fairly accurately at the
time of bidding, which
has allowed us to
complete our projects
within the stipulated
budgets. Our
demonstrated ability to
execute turnkey projects
in a timely and
cost-effective manner,
and to deliver on
clients’ expectations,
is a competitive
advantage that factors
into our ability to
pre-qualify for projects
and to maintain strong
client relationships. |
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Strong strategic
alliances and
partnerships with
leading international
companies |
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We believe that our
ability to identify,
develop and forge
strategic alliances and
partnerships with
leading international
companies is a
significant strength of
ours. These alliances
and partnerships allow
us to exploit
technologies and
expertise developed by
our partners. We believe
that such alliances and
partnerships allow us to
leverage the combination
of our partners’
technologies with our
project management,
engineering and
construction
capabilities as well as
our knowledge of the
market and customers in
order to provide
effective solutions for
clients.
We have signed joint
venture agreements with
Leitwind to form the
Shriram Leitwind and
Leitner Shriram joint
ventures to manufacture
and market WTGs
incorporating
technologies developed
and owned by Leitwind
for sale in India and
southeast Asia, and with
Hamon Group to form the
Hamon Shriram joint
venture to provide
turnkey engineering,
procurement and
construction solutions
for cooling towers and
air pollution control
systems in India and the
surrounding region.
Leitwind is one of the
leading developers of
cable car systems,
ropeways, ski lifts and
snow groomers with
turnover of €592 million
in 2006. Hamon Group is
a 100-year old company
and a leading specialist
in the design,
engineering,
manufacture, and
erection of cooling
systems, heat
exchangers, air
pollution control
systems and chimneys
with turnover of €354
million in 2006.
We have also entered
into license agreements
with (i) CPT for use of
the Ribloc™ technology
in India, (ii) Perco for
exclusive use of their
EXPANDIT™ pipebursting
technology in India,
(iii) CPT to use their
CIPP lining and (iii)
Angerlehner to use their
GRP lining technology
for specific projects.
For certain process and
metallurgy projects, we
seek to form
project-specific
alliances with
international partners
where we believe that
the combined resources,
technology and expertise
of the alliance enhance
its ability to
pre-qualify for and win
the bid for the project.
We are currently working
with (i) Danieli, Italy
for rolling mill
contracts for major
steel producers in
India, (ii) Waterburry,
USA for a stainless
steel mill for an
integrated steel plant,
and (iii) SSIT, China
for coaldust injection. |
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Highly qualified and
experienced management
and employee base with
strong project execution
skills |
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Our management team is
well qualified and has
significant experience
in all aspects of our
business. Members of our
management have a proven
track record, including
(i) supply and/or
installation of over 140
wind turbine generators,
(ii) execution of a
variety of projects in
process-related areas
and integrated steel
plants, (iii) execution
of biomass-based power
plant projects, and (iv)
commissioning of one of
the largest water
treatment plants (275
MLD) in India. Our board
of directors brings
significant management
and business experience
to the Company. We
believe the strength and
quality of our
management will be
instrumental in
implementing and
executing our Company’s
business strategies.
We believe that a
well-trained, motivated
and satisfied employee
base is key to our
competitive advantage.
As of August 31, 2007,
we employed 521
full-time employees, of
which 70.1% were
technical personnel
(including engineers)
and 49.7% were
engineers. Approximately
19.0% of our Company’s
technical employees have
over ten years of
experience in EPC
project execution. The
skill sets of our
employees give us the
flexibility to adapt to
the needs of our clients
and the technical
requirements of the
various projects that we
undertake and to
implement strong project
management practices. We
are committed to the
development of the
expertise and know-how
of our employees through
technical seminars and
training sessions
organized by the Group
and third parties. |
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Operations in diverse
and complementary
projects |
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We provide engineering,
procurement and
construction services
for various types of
projects, principally
renewable energy,
process and metallurgy
plants and municipal
services. We also
develop, manufacture,
sell and provide related
services for WTGs. We
believe that we are
well-positioned to
capitalize on the
attractive growth
opportunities in India
presented by the
confluence of various
trends as a result of
the growing Indian
economy, including the
continued increase in
the demand for energy,
consumption of
materials, growth of
industrial development
and the need to upgrade
the existing municipal
and private water,
wastewater and sewer
infrastructure, and the
growing appetite for
renewable energy
projects
internationally,
particularly in Eastern
Europe and southeast
Asia. We believe that
our comprehensive
capabilities, presence
in multiple geographic
regions and experience,
in adequately addressing
the complex requirements
of our projects will
allow us to capture
additional revenue
opportunities by
cross-marketing our
various businesses to
clients where other
companies would be
required to outsource to
other companies or
engage subcontractors to
provide specialized
expertise. For instance,
we can offer cooling
towers and air pollution
control solutions to
clients for whom we are
undertaking
metallurgical plant,
cement plant and
biomass-based power
plant projects, among
others. In addition, the
diversity in project
types enables us to
reduce our dependence on
any one industry or
nature of project.
Furthermore, we have a
nationwide presence in
India, which enables us
to decrease our
dependence on project
activity in any
particular region of
India. |
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Focus on renewable
energy |
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We have developed
significant knowledge
and experience in
renewable energy,
particularly in
biomass-based power
generation, wind farm
development and the
manufacture of 250KW
WTGs. We are one of the
few companies in India
that are active in
developing a broad range
of renewable energy
projects, including
biomass, wind energy and
bio-ethanol. In
conjunction with our
associate, Orient Green
Power, which focuses on
the ownership of power
generation based on
renewable sources and
other non-fossil fuel
sources, such as
hydropower, we believe
that we have a unique
perspective on the
renewable energy sector
from the point of view
of an owner, as well as
a contractor. This
allows us to provide
more appropriate and
cost-effective solutions
to our clients. The
availability of a wide
range of renewable
energy options from a
single source will allow
us to sell combined
project solutions. For
example, we can develop
and build a bio-ethanol
production plant that is
powered by a biomass-based power plant built by
us. Our renewable energy
experience and expertise
will also help us to
identify and prepare our
Company to take
advantage of emerging
trends in renewable
energies. Our Company’s
reach and product range,
combined with the
project finance
expertise of Orient
Green Power, will also
allow us to structure
better financing options
for our clients. |
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Cost competitiveness |
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We have a strong
in-house design,
engineering and project
management team which
gives us control of the
entire process, from
conceptualization to
completion of a given
project. Consequently,
we can control costs by
eliminating unnecessary
product features and
overdesign, procuring
the most cost-efficient
raw materials and
maximizing our labour
efficiency.
Lower costs associated
with doing business in
India, such as tax
benefits in terms of
human resources,
procurement of materials
for biomass power plants
and water supply
projects, and lower
costs for human
resources allow us to
compete with
international companies
which may have higher
costs in this regard. We
have been successful in
building a team of
approximately 220
qualified engineers as
at August 31, 2007 to
design and manufacture
our products, and to
help perform our
services. In each
project, we work to
create the most
efficient plan to
address our clients’
needs. |
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